Jump to content

Olde Raleigh Distillery

Add links
Coordinates: 35°49′20.5″N 78°18′49″W / 35.822361°N 78.31361°W / 35.822361; -78.31361
From Wikipedia, the free encyclopedia

Olde Raleigh Distillery
A long grey building with a sunk-in entrance
Storefront of the distillery in 2025
TypeMicrodistillery
LocationZebulon, North Carolina
Coordinates35°49′20.5″N 78°18′49″W / 35.822361°N 78.31361°W / 35.822361; -78.31361
OpenedJanuary 22, 2021; 3 years ago (2021-01-22)
Owned byBrandon McCraney
Employees2+[1]
DistributionNorth Carolina, about 40 other states
Websiteolderaleighdistillery.com

Olde Raleigh Distillery is a microdistillery located in Zebulon, North Carolina. Since opening on January 22, 2021, the distillery has gained local recognition for featuring at Carolina Mudcats games and other events, as well as national recognition for its distribution to forty states. In 2023, Olde Raleigh was awarded "Best Micro Distillery Whiskey" in the U.S. in the annual International Whisky Competition.

The distillery specializes in blending different small batch whiskey recipes using traditional Scottish methods. Approximately 1,500 bottles are produced every two months, with occasional limited releases in between. In addition to whiskey, they also offer non-alcoholic alternatives including cider and punch, as well as a small selection of food meant to complement the drinks. The distillery also hosts food trucks, live music, and educational courses on whiskey blending through its Whiskey Society.

The idea for the distillery began in January 2017, when North Carolina State University alumnus Brandon McCraney decided to pursue his aspiration in craft distilling after years in corporate jobs. After educating himself in the field and searching for a location, McCraney eventually settled on Zebulon, a suburb of Raleigh, in September 2019. The distillery's opening was delayed, however, due to permitting challenges and restrictions relating to North Carolina's status as an Alcoholic beverage control state, until 2021. Since then, Olde Raleigh has supported the growth of other business locally by collaborating with the Chamber of Commerce, including encouraging MacLellan Bagpipes' move to the town in August 2021. Creating new recipes, small business partnerships, and potentially moving to the distillery's namesake, Raleigh, are all stated short and long term goals.

Overview and menu

[edit]

Olde Raleigh Distillery is a microdistillery that specializes in blending different small batch whiskey recipes together to create unique flavors.[2] The distillery sources its whiskey nationally from five states: being North Carolina, Colorado, Indiana, Kentucky, and Wyoming.[1] Once gathered, the whiskey is stored and aged in barrels at the distillery.[2][3] Once matured, it is blended using traditional Scottish methods from the 19th century.[4] The distillery follows a batch release schedule of every two months, with occasional limited releases in between.[2] Batches typically consists of around 1,500 bottles.[5] Finished batches are either used at the distillery or distributed across North Carolina and to about forty other states.[3] The distillery uses four grains in its whiskey production: malted barley, corn, rye, and wheat.[4] It also opts for heirloom corn varieties, rather than mass-produced ones associated with consistent taste, for more distinctive flavors.[5] Additionally, honey used at the distillery, specially in their honey cask finished bourbon is sourced from Baxter's Bees, which is based in town.[2]

In addition to whiskey and bourbon, the distillery offers a variety of beverages, including craft beers, craft cocktails, liquor, wine, and non-alcoholic options like lemonade, cider, and punch.[1][2][3] After September 2022, the distillery partnered with the nearby Wendell business Workbench Roasters to additionally serve bourbon barrel-aged coffee.[6] A small food menu, designed to go with the bourbon selection, includes candied bacon, chocolate pecan pie, and honey cheesecake.[6] The distillery also hosts food trucks, live music, and music bingo on all days except Monday.[1][2] The interior features an industrial design, incorporating reclaimed wood from the previous business' rafters for key elements like the 61 ft (19 m) long bar top spanning much of the main tasting room.[2][3][7] The stills used are also displayed in the tasting area.[6] The 10,400 sq ft (970 m2) building also includes an event space for private parties, with a capacity of up to 200 guests.[5][8]

The flagship brand of the distillery is the "Olde Raleigh Whiskey Society", a membership program that offers access to rare whiskey bottles each month, exclusive access to bourbon at private events, and educational experiences focused on whiskey blending.[2][9][10] Members can also participate in blending events and sample from the barrel at the start of a blend.[2] The society began during the COVID-19 pandemic, hosting virtual bi-weekly meetings.[8] In March 2024, the society had 200 members.[9]

History

[edit]

The distillery was founded by Brandon McCraney, a North Carolina State University alumnus and father,[8] who had been interested in the complexities of whiskey aging and maturation for more than a decade prior.[1][3] Despite having worked successful corporate jobs in in business sales and food services,[7] McCraney decided to pursue his aspiration for opening a distillery in January 2017.[1][5] He began by visiting distilleries across the United States to learn about their operations, in the process acquiring over one hundred different types of whiskey.[11] He also took specialized courses, including one on moonshine in Louisville, Kentucky, and a whiskey sommelier class in Texas.[7] After two years of this, McCraney then began his initial attempts to open a distillery in Raleigh, North Carolina.[7] High real estate costs of up to $3 million alongside unfavorable zoning into industrial areas with low foot traffic, however, made it so the city not a viable choice.[5][7] Additionally, the zoning restrictions prevented him from securing a location in a central, community-oriented area, which was important to him.[3][10] After considering other towns in the suburbs of Raleigh, McCraney chose Zebulon, North Carolina, in September 2019, as the location met his previously listed wants, and received support from the local Chamber of Commerce and permitting department.[5][7][10] In Zebulon, McCraney began renovations an abandoned building which had previously housed a department store for 50 years.[4][5] Despite an initial goal to open in April or May of 2020, the distillery only opened on January 22, 2021, as issues during renovation, permitting challenges, and other restrictions related to North Carolina's status as an Alcoholic beverage control state delayed it.[5][12] Despite these setbacks, continued support from the Chamber of Commerce helped facilitate the distillery's opening,[5][12]

After overcoming the setbacks in starting his business, McCraney became an advocate for the expansion of other businesses into downtown Zebulon, offering his distillery as a meeting space for discussions on local growth,[13][14] and becoming a member of the Chamber of Commerce.[5][12] One such business, MacLellan Bagpipes, moved into a vacant storefront next to the distillery after its owner performed a well-received piece there on August 28, 2021, alongside having expressed interest to relocate to the Raleigh area.[15][16] Other efforts to raise the distillery's profile included operating a booth in Five County Stadium, home of the local minor league baseball team the Carolina Mudcats,[17] featuring at large events such as the annual "Beer, Bourbon, & BBQ" festival in Charlotte, North Carolina,[18] and featuring in the 21st season of the PBS travel series "NC Weekend" in 2023.[3] These efforts helped attract out-of-state customers and boosted event space sales in 2023.[13]

Modern day, as the state's continued status as an Alcoholic beverage control state hinders sales, McCraney has expressed interest in the creation of a "social district" in downtown Zebulon, which would permit alcohol consumption in public areas within designated blocks.[19] Additional goals include adding a vodka and gin line, experimenting with new recipes, forming further partnerships with local businesses, and potentially relocating the distillery to its namesake, Raleigh, in the long term.[6][8] McCraney has expressed no plans to expand the brand into multiple locations, but to establish Olde Raleigh as a destination distillery in The Research Triangle and taking "spotlight off of Kentucky".[10][11]

Awards

[edit]

In the International Whisky Competition in 2023, the distillery won first in "Best Micro Distillery Whiskey" in the US, second and third in "Best North Carolina Whiskey" with its straight and blended bourbon, and third in "Best Barrel Finish/Special Cask Whiskey" with it's straight bourbon.[20][21] In 2024, the distillery won first place in "Best North Carolina Whiskey" with it's straight bourbon.[22] British magazine The Spirits Business had the distillery's blended bourbon whiskey bottle place in the top 10 of their 2021 Design & Packaging Masters.[23][24] In 2023, the Zebulon Chamber of Commerce awarded the distillery the "Most Influential Business Award" for its community building.[25]

References

[edit]
  1. ^ a b c d e f Smith III, Junious (February 22, 2022). "Olde Raleigh Distillery celebrates first year in business". The Wilson Times. Retrieved January 7, 2025.
  2. ^ a b c d e f g h i Hanrahan, Kathy (August 12, 2021). "Out And About TV: Olde Raleigh Distillery". WRAL. Retrieved January 4, 2025.
  3. ^ a b c d e f g Sullivan, Rick (2023). "Olde Raleigh Distillery". PBS. Retrieved January 6, 2025.
  4. ^ a b c Thompson, Colleen (2024). "North Carolina Bourbon's You Should Be Sipping". Cape Fear Living Magazine. Retrieved January 7, 2025.
  5. ^ a b c d e f g h i j Revels-Stocks, Amber (January 29, 2021). "Bourbon beginnings: Olde Raleigh Distillery launches in Zebulon". The Wilson Times. Retrieved January 7, 2025.
  6. ^ a b c d "Whiskey Business". Midtown Magazine. September 1, 2022. Retrieved January 7, 2025.
  7. ^ a b c d e f Kazsuk, Dathan; Primrose, Jennifer (January 21, 2021). "New Zebulon Distillery Opens to Public". Triangle Around Town. Retrieved January 7, 2025.
  8. ^ a b c d Kazsuk, Dathan (September 4, 2020). "New whiskey distillery will serve fresh blends in Triangle". American City Business Journals. Archived from the original on January 7, 2025. Retrieved January 7, 2025.
  9. ^ a b Davis, Ellie (March 28, 2024). "Olde Raleigh Distillery Expanding Whiskey Club". Raleigh Magazine. Retrieved January 2, 2025.
  10. ^ a b c d Jones, Tracy (August 31, 2021). "Whiskey Business". Raleigh Magazine. Retrieved January 7, 2025.
  11. ^ a b Howsam, Melissa (December 8, 2020). "Olde Raleigh Distillery Wants to Take Bourbon Title From Kentucky". Eater. Retrieved January 8, 2025.
  12. ^ a b c Trump, John (March 27, 2023). "Zebulon Chamber celebrates 75th anniversary with luncheon, awards banquet". The Wilson Times. Retrieved December 31, 2024.
  13. ^ a b Perchick, Michael (July 5, 2023). "Zebulon works to enhance business community as population increases: Boomtown". WTVD. Retrieved January 5, 2025.
  14. ^ "Zebulon, NC: Public Downtown Visioning Session is Aug. 18". The Grey Area News. August 16, 2021. Retrieved January 2, 2025.
  15. ^ Shaffer, Josh (January 23, 2023). "How this world-class bagpipe maker came to set up shop in a highly unlikely spot". The News & Observer. Zebulon, North Carolina. Archived from the original on December 21, 2024. Retrieved December 21, 2024.
  16. ^ "The Whirl: Bourbon, Bagpipes & Bacon". Walter Magazine. October 2021. Retrieved January 9, 2025.
  17. ^ Hill, Benjamin (January 5, 2023). "Explore Zebulon's Five County Stadium". Major League Baseball. Retrieved January 11, 2025.
  18. ^ "2024 Schedule". Beer, Bourbon, & BBQ. Retrieved January 7, 2025. The Art of Blending & Cask Finishing Bourbon with Master Blender Brandon McCraney from Olde Raleigh Distillery
  19. ^ Geller, Lena (November 10, 2021). "Will House Bill 890 Help Bring North Carolina's Old-Fashioned Liquor Laws Out of the Past?". Indy Week. Retrieved January 7, 2025.
  20. ^ Miller, Kirk (July 14, 2023). "This Is the Best Rye in America, According to the Olympics of Whisky Competitions. What Makes It So Good?". InsideHook. Retrieved January 3, 2025.
  21. ^ "2023 International Whisky Competition Official Results". International Whisky Competition. 2023. Retrieved January 3, 2025.
  22. ^ "2024 International Whisky Competition Official Results". International Whisky Competition. 2024. Retrieved January 3, 2025. Best North Carolina Whiskey: 1st Place: Olde Raleigh - Straight Bourbon Whiskey Finished in a Honey Barrel - 89.86 Pts
  23. ^ Malczewski, Kate (December 16, 2021). "Top 10 award-winning spirits bottle designs". The Spirits Business. Retrieved January 6, 2025.
  24. ^ Kiely, Melita (December 3, 2021). "The Design & Packaging Masters 2021 results". The Spirits Business. Retrieved January 7, 2025.
  25. ^ "Zebulon Chamber 75 Years Celebrated in Style!". Zebulon Chamber of Commerce. April 20, 2023. Retrieved January 7, 2025.
[edit]
Retrieved from "https://en.wikipedia.org/w/index.php?title=Olde_Raleigh_Distillery&oldid=1268933903"