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Rubika

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For the school, see ISD Rubika.

Rubika
Other namesپیام‌رسان روبیکا
Developer(s)Tusca
Operating systemAndroid, iOS, Web
Size78 MB (Android)[1]
Available in9 languages
List of languages
Persian, English, Arabic, German, Spanish, Italian, Dutch, Portuguese (Brazil), Korean
TypeSocial media, instant messaging, video on demand
LicenseProprietary
Websiterubika.ir

Rubika (Persian: پیام‌رسان روبیکا) is an Iranian social media platform, instant messaging (IM), VoIP and video-on-demand service developed by Tusca holding, MCI, and MTN Irancell. It is one of the most widely used social media platforms in Iran, with more than 50 million users, and the largest social media app based in Western Asia.[2][3][4] It is available on Android, iOS and the web. Registration requires a mobile telephone number.[3][5][6][7]

History

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Rubika was launched as part of efforts to provide a communication and social media platform developed by Iran. Over time, it has grown to be a widely recognized platform with a large user base with the support of major organizations like MCI and MTN Irancell. Rubika's success is reflected in its prominence as one of the most used social media apps in Iran, with an increasing focus on expanding to international markets.[8][9][10][11] It was removed by Google Play in 2022 along with many other Iranian platforms.[12][13][14][15] But it continues to be available through direct downloads and other app stores and through its web app, maintaining its user base.[16][17] It is surveilled in part through MCI Digital platform monitoring center.[18]

Features

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The platform includes AI-driven tools and video calling with end-to-end encryption. For businesses, Rubika offers tools for advertising and customer engagement, including business pages and shopping channels. The platform includes entertainment options such as live broadcasts, TV, and video streaming, alongside a photo-sharing feature. Additionally, Rubika integrates financial services, including a built-in payment system, digital wallet and access to health insurance. Features also include dark mode and location services.[9][10][19]

Message Exchange Bus (MXB)

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Rubika is part of the Message Exchange Bus (MXB) system, which allows seamless communication between various Iranian messaging platforms, including Bale, Soroush, and Eitaa. MXB enables users send messages and files and ext. between these apps without needing a separate account for each one. This system has been made by Iran for the first time and is instrumental in creating a unified messaging ecosystem in Iran.[20][21][22][23]

Social networking services

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Rubika integrates traditional social media functions with messaging features, offering an all-in-one solution for users. Businesses leverage the platform for direct engagement, advertising, and e-commerce, while individuals enjoy community interactions, photo sharing, and livestreams.[24][25][26]

Video on demand

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The platform includes a robust video on demand feature, providing access to movies, series, and live TV channels. Users can enjoy personalized recommendations based on viewing habits.[27][28]

See also

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References

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  1. ^ "Rubika". Retrieved 26 December 2024.
  2. ^ محمودی, مهرک; حنارود, لیلا (11 December 2022). "وزیرارتباطات اعلام کرد: روبیکا با ۱۵.۲ میلیون کاربر روزانه پر طرفدارترین پیام‌رسان داخلی". پیوست (in Persian). Archived from the original on 2 February 2023. Retrieved 4 March 2023.
  3. ^ a b "Eitaa 6.5.12 – Download Eitaa for Android – New update of the Iranian messaging app + Windows". Farsroid.io. 30 June 2020. Retrieved 31 December 2024.
  4. ^ "Rubika bazaar".
  5. ^ "Eitaa".
  6. ^ ""ایتا" و "روبیکا" بیشترین اقبال را در میان ۵ پیام رسان داخلی دارند". 6 February 2023. Archived from the original on 7 February 2023. Retrieved 10 February 2023.
  7. ^ "Hamrah-e Aval Digital Platforms Monitoring Center Inaugurated". Tehran Times. 9 March 2021. Archived from the original on 26 September 2021. Retrieved 4 March 2023.
  8. ^ "Social_Media_in_the_Middle_East_2022".
  9. ^ a b ""ایتا" و "روبیکا" بیشترین اقبال را در میان ۵ پیام رسان داخلی دارند". 6 February 2023. Archived from the original on 7 February 2023. Retrieved 10 February 2023.
  10. ^ a b "Hamrah-e Aval Digital Platforms Monitoring Center Inaugurated". Tehran Times. 9 March 2021. Archived from the original on 26 September 2021. Retrieved 4 March 2023.
  11. ^ "tracking-the-use-of-social-media-networks-in-iran".
  12. ^ "هشدار گوگل به کاربران اندروید در باره "جاسوسی" پیام‌رسان ایرانی روبیکا". صدای آمریکا (in Persian). 29 October 2022. Archived from the original on 8 December 2022. Retrieved 4 March 2023.
  13. ^ "SATRA calls for explanation after Google Play removes Iranian apps". Tehran Times. 15 September 2021. Archived from the original on 20 September 2021. Retrieved 4 March 2023.
  14. ^ "هشدار گوگل به کاربران اندروید در باره "جاسوسی" پیام‌رسان ایرانی روبیکا". صدای آمریکا (in Persian). 29 October 2022. Archived from the original on 8 December 2022. Retrieved 4 March 2023.
  15. ^ "SATRA calls for explanation after Google Play removes Iranian apps". Tehran Times. 15 September 2021. Archived from the original on 20 September 2021. Retrieved 4 March 2023.
  16. ^ "هشدار گوگل به کاربران اندروید در باره "جاسوسی" پیام‌رسان ایرانی روبیکا". صدای آمریکا (in Persian). 29 October 2022. Archived from the original on 8 December 2022. Retrieved 4 March 2023.
  17. ^ "SATRA calls for explanation after Google Play removes Iranian apps". Tehran Times. 15 September 2021. Archived from the original on 20 September 2021. Retrieved 4 March 2023.
  18. ^ "Hamrah-e Aval Digital Platforms Monitoring Center Inaugurated". Tehran Times. 9 March 2021. Archived from the original on 26 September 2021. Retrieved 4 March 2023.
  19. ^ "Eitaa 6.5.12 – Download Eitaa for Android – New update of the Iranian messaging app + Windows". Farsroid.io. 30 June 2020. Retrieved 31 December 2024.
  20. ^ "Fifth Iranian Domestic Messenger Joined the MXB". en.ito.gov.ir (in Persian). Retrieved 31 December 2024.
  21. ^ "چگونه اتصال متقابل بین پیام‌رسان‌ها را فعال کنیم؟/ پاسخ به چند شبهه". ایرنا (in Persian). 25 April 2023. Retrieved 31 December 2024.
  22. ^ "Digital Platforms and Services". en.ito.gov.ir (in Persian). Retrieved 31 December 2024.
  23. ^ "نحوه فعال سازی قابلیت اتصال متقابل در پیام‌رسان‌های داخلی + فیلم". ایسنا (in Persian). 25 April 2023. Retrieved 31 December 2024.
  24. ^ ""ایتا" و "روبیکا" بیشترین اقبال را در میان ۵ پیام رسان داخلی دارند". 6 February 2023. Archived from the original on 7 February 2023. Retrieved 10 February 2023.
  25. ^ "Hamrah-e Aval Digital Platforms Monitoring Center Inaugurated". Tehran Times. 9 March 2021. Archived from the original on 26 September 2021. Retrieved 4 March 2023.
  26. ^ "Eitaa 6.5.12 – Download Eitaa for Android – New update of the Iranian messaging app + Windows". Farsroid.io. 30 June 2020. Retrieved 31 December 2024.
  27. ^ "About Rubika | IranTalent". www.irantalent.com. Retrieved 1 January 2025.
  28. ^ "Eitaa 6.5.12 – Download Eitaa for Android – New update of the Iranian messaging app + Windows". Farsroid.io. 30 June 2020. Retrieved 31 December 2024.
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