Talk:Individual branding

	This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising
Mid	This article has been rated as Mid-importance on the importance scale.

Brands Mid‑importance

	This article is within the scope of WikiProject Brands, a collaborative effort to improve the coverage of brands on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.BrandsWikipedia:WikiProject BrandsTemplate:WikiProject BrandsBrands
Mid	This article has been rated as Mid-importance on the project's importance scale.

Unreliable citations, uncited statements and missing example information

I've done a copy-edit pass-through on this article, as it read partly as a marketing textbook/lecture and partly as an advertisement. I wanted to make notes of some areas of improvements for this article I noticed while doing so.

I've applied the refimprove template for the reasons that:

A number of citations are dubious (e.g. slideshare, random blogs)
A few statements and figures need to be cited. I've marked them. Some do not clearly add to the subject as-is (see my last point below), but I've elected to leave them for the time being.

There are also a few statements that I believe need clarification or more concrete discussion, as they are highly vague (see the clarify tags). For instance, the advantage "Reduced corporate identity attached to a product allows brands to be positioned differently;" - a more concrete example or explanation of "positioned differently" (or a relevant link) would make it clearer to readers. Similarly, "Instability within a company can occur" - how does individual branding potentially lead to this?

Finally, I find that the Examples section is very "surface-level" - it shows that these gigantic companies have a number of brands, and mentions their numbers vaguely (non-sequitur?), but doesn't discuss how these companies make effective use of individual branding, or how it defined the company's early success, etc. - understanding the mechanics through the examples would make a more solid article IMO.

-- Laogeodritt ^{[ Talk | Contribs ]} 23:02, 6 November 2017 (UTC)[reply]

Overlap with Fighter brand

This page overlaps with Fighter brand. I have cross-linked these pages in the lede. Potentially, these pages could be consolidated and/or redefined so that they address different aspects of an entity owning multiple brand identities. Enquire (talk) 20:10, 10 December 2024 (UTC)[reply]